Instant Results and Spin

After reading the transcript of the SpoolCast episode Luke Wroblewski and Innovations in Web Input, I decided to write about two subjects they brought up. It's a double post! What does it mean?!*

*Yes. This joke is stale.

Isn't Google Instant Awesome?

I mean, really! You start typing and (as long as you're not using Opera) results just pop up (unless your connection's too slow)! It's like magic! It makes Amazon's search suggestions look quaint and your public library's catalog search look positively archaic! Why can't they do magic like that, too?

Well, Google has approximately one quadrillion times the resources of your public library, for one thing. Something like Google Instant takes a lot of resources. If a company tries to implement something like that without the required resources, the resulting performance hit (and probably downtime) is as bad as or worse than not having search at all. Yahoo! actually tried to implement something similar to this in 2005, but they ended up ditching it because they were concerned about server load.

This does put smaller organizations at a bit of a disadvantage, because if people get used to seeing results instantaneously, they start expecting it everywhere. Why should I have to type my entire search query, hit enter, and wait for another page to load? (I guess you could argue that Google is aiding Twitter's nefarious plot to shorten the attention span of the world's population.) Unfortunately, though, businesses have to allocate resources to the activities that will provide them with the most benefit, so Google Instant-esque capabilities are probably going to be fairly low on the list.

Their Numbers Don't Mean As Much As You Think They Do.

I used this analogy recently…there's 160 million iTunes users, and within 48 hours they announce that one million of them were on Ping. So the metaphor I used there was, well if 160 million people are driving down a road, and I put a pile of dog poo on that road, chances are one million will drive through it. — Luke Wroblewski

In a world where Apple can do no wrong, their music social network Ping is a fledgling feature that hasn't yet reached its full potential. In the real world, well, it's been compared to a pile of dog poo. "One million" is a useless measure without context. I'd love if one million people read my blog. Facebook would probably kill a new feature that only attracted one million users. For the iTunes Store, one million is less than 0.7% of their users.

On the other hand, one could argue, for the time period mentioned in this anecdote, maybe 160 million users isn't the metric we should use to judge Ping's success. Surely, not all 160 million people are trying to buy music at the same time. Maybe only half of them are typically online at any given time. That makes Ping's user base…just over 1%. The point is, a company can spin numbers in a multitude of ways to make themselves sound better.

(Wroblewski goes on to suggest that the reason for Ping's disappointing adoption rate is an uncharacteristic lack of attention to detail on Apple's part. Version 2 might be better.)