November 02, 2009

All Kinds of 'bilities

Findability is the quality of being able to be located by potential users. You may have the greatest website about (insert favorite subject here), but if it's buried, unorganized and unlinked, in the depths of Angelfire, nobody will ever know about it. Findability != SEO; it is focused on humans, not search engines. If findability efforts benefit search engine rankings, that is good, but it is not its primary aim. Findable websites not only facilitate initial visits, but they encourage visitors to return and to recommend the website to friends.

Findability does not exist in a vacuum. It is a part of SEO, but it is not a bunch of keywords stuffed in a page. It is useful content, organized for people to find, read, and use. Once people find your website, they have to be able to use it. Usability describes how easy it is to, well, use the website. Usability is different from accessibility: usability is more about organization and ease of use, while accessibility is about making sure that the website is available to the maximum number of people.

Members of Aarron Walter's Findability class at the Art Institute of Atlanta came up with the following definitions for findability, accessibility, usability, and SEO:
Findability: The quality of being able to be navigated or located.

Accessibility: The general term used to describe the degree to which a product (e.g. device, service environment) is accessible by as many people as possible. Usability and accessibility are often confused. See Also: http://www.w3.org/WAI/

Usability: The term that describes the quality of a website that determines how well tasks can be accomplished and how easy the website can be used. This can be broken down into many qualities, such as learnability, memorability, and efficiency. See also: http://www.useit.com/alertbox/20030825.html

SEO:Search optimization is a hyper-competitive endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate.

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